DCC launches Dublin city as ‘European Capital of Smart Tourism’

by Rose Barrett
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Dublin City Council (DCC) has officially launched the capital as this year’s ‘European Capital of Smart Tourism’. 

The Samuel Beckett Bridge was lit up with the European flag last night in recognition of the award. 

‘The European Capital of Smart Tourism’ designation is awarded to cities by the European Commission in recognition of destinations which are leading the way in becoming more sustainable, accessible, cultural and digital. 

Dublin City has previously been shortlisted for this award in 2021 and is one of the only cities in Europe to have an established Smart Tourism Programme which is supported by DCC, Smart Dublin and DCC’s Culture Company. 

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin, said: “I congratulate everybody concerned with Dublin’s designation as European Capital of Smart Tourism in 2024.

iconic view above of the Halfpenny Bridge, photo Best Country

“This is a wonderful achievement that underscores the City Council’s commitment to ensuring that Dublin is a world-class sustainable, accessible and cultural destination. Dublin is our Capital and is the gateway destination for many of the visitors to our Island.  It’s wonderful to see the great work that our local authorities and tourism agencies are undertaking being recognised like this. I know it will serve to inspire other areas to strive for excellence in sustainable tourism practices that deliver better environmental, social and economic outcomes for all.” 

For DCC and its partners the designation will involve facilitating a comprehensive programme of events, engagements and activities focused on embedding best practice in sustainable tourism. Representatives from other leading destinations in Europe will be visiting Dublin during the year to collaborate, learn and share best practices with their counterparts in Dublin. A core focus for the year will be using the designation to drive further collaboration between Dublin and other EU cities. 

Richard Shakespeare, DCC Chief Executive, said, “We are delighted that Dublin has been awarded the 2024 European Capital of Smart Tourism. This designation is a recognition of our commitment to deliver a greener, more accessible, inclusive and innovative Dublin, for both our visitors and locals. 

“Our Smart Tourism programme, which was established in 2019 has been sharing, collaborating, and learning from some of the best cities in Europe and embedding this best practice in our own work through our new Tourism Strategy 2023-2023. We will proudly use this designation as a platform to deliver an innovative approach to tourism for Dublin.” 

The new Dublin City Council Tourism Strategy 2023-2028 was launched last month as part of the 2023 Culture Summit and is available here: 


Lead photo Samuel Beckett Bridge

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