Local Hero celebrated with Tesco Become More Christmas

Tesco celebrates local christmas hero with ultimate winter wonderland neighbourhood makeover

by Alison O'Hanlon
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Tesco Become more Christmas campaign

 In every village, town, city and county in Ireland, there are people who are crazy about Christmas!

Sometimes, however, there is a Christmas Hero who brings everyone together to celebrate the magic of the festive season. To mark its new campaign all about helping you become more Christmas, Tesco is celebrating a very special person who embodies exactly what that means. 

Tesco Become more Christmas campaign
Tesco Ireland transforms an entire street in Palmerstown, Co. Dublin, into a festive winter wonderland in celebration of local Christmas Hero, Sean White.
Picture shows Lorraine, Panti Bliss and Sean White and family.  

One such Christmas Hero is Sean White, who has been putting up an impressive Christmas display at his home in Palmerstown, Co. Dublin with his wife Lorraine for the last 20 years. This festive staple marks the start of the Christmas countdown in their community, with children and neighbours gathering every year on the big night when the display is unveiled. It also allows Sean to raise money for people in the community who need it most, like local boy Dylan, who was diagnosed with profound cerebral palsy shortly after birth, and his family.

Sean’s fundraising work is a true reflection of the good that the Christmas spirit evokes and how it can unite a community, having raised over €10,000 for The Dylan Lester Trust Fund over the years. 

Lorraine White says of her husband, “He works so hard every year to make Christmas special and to bring joy to our community; it’s just amazing to see him get a chance to experience it for himself and for the neighbourhood to have a chance to give back to him’. 

This year, Tesco Ireland decided it was Sean’s turn to be celebrated. With the help of Lorraine and his neighbours, the unsuspecting festive hero was whisked away for the night courtesy of Tesco, while the Christmas Elves worked their magic and began a festive transformation on the entire street!

The festive phenomenon, hosted by Panti Bliss, aka ‘Panti Claus’, produced lights, decorations, Santa himself and live performances from Dublin-based a cappella group, The Ramparts!

Tesco Become more Christmas campaign

Houses were transformed into thematic festive abodes, from Christmas Candy World with giant candy canes and life-size gingerbread figures, to Santa’s Grotto with larger-than-life presents and decorations, and Santa himself handing out selection boxes to local children.  

Speaking as the street has become more Christmassy, Cathal Deavy, Customer Director at Tesco Ireland said “It is really special to be able to celebrate Sean and give something back to someone who does so much for his community. Sean truly embodies what it means to ‘Become More Christmas’ and works tirelessly every year to spread Christmas joy, so we are delighted to be able to transform his street into the ultimate winter wonderland for him to enjoy. At Tesco, community is extremely important, so being able to work with Sean’s family, friends and neighbours to pull off this surprise was nothing short of Christmas magic.” 

Sean arrived home in awe of the magical display, barely believing it was all for him, as neighbours cheered and delighted in the opportunity to thank the person who has brought them so much festive joy over the years. 

Pictures Maxwells

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