Kourtney Kardashian Barker, a celebrity sibling who features in the American ‘reality’ television series focused on the personal lives of the Kardashian–Jenner family has become a brand ambassador for leading global e-retailer, boohoo.
A new show comes hot off the heels of their last series ‘Keeping Up with the Kardashians’ which ended last year.
Now Kourtney has become the e-retailer’s newest ambassador with a focus on sustainability, delivering two capsule collections that have been created in tandem with creating a more sustainable fashion future.
There are 45 pieces with a price range of €6 to €90! Two vintage statement pieces have been introduced – biker jackets – how could James Dean’s biker jacket ever go out of fashion!
There are full length faux leather coats, pin stripe jackets (€22) and wide leg pin stripe trousers – the power suits are back! Leather look corsets, mesh tight fitting trouser suits, oversized dog tooth coat and oversized hoodies, shirts and leisure wear, knitted dresses, high sheen trousers, statement T-shirts – check it all out at https://ie.boohoo.com/
Twelve styles have been in the UK, with five styles to be worn in multiple ways! Two pieces are made from cotton connect which has seen 2,500 farmers trained in the benefits of more sustainable cotton.
Kourtney’s entire journey has been captured as part of a social content series and gives a first-hand account of her meetings with boohoo experts and design team, when they met on and off camera, the conversations they had, and how this continues to inform the project and the boohoo brand into the future.
In the series, the audience will hear from specialists in worker welfare, human rights, textile waste, upcycling, resale and vintage fashion. She also called upon the expertise of her long-time friend and sustainability influencer Stephanie Shepard, co-founder of Future Earth to identify the difficult questions we need to ask and get the conversation started about whether style and sustainability can really go together.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet,” said Kourtney. “Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line.
“It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”
The first limited edition 45-piece capsule has been carefully curated; boohoo customers felt sustainable options were out of their reach, so the global retailer has made the prices of this collections extremely attractive to make sure its accessible to all.
“We want to get these products into the hands of those who want a more conscious choice, because we know they’ll love the quality, design and feel, so we are investing into certain price points and categories so that our customers don’t have to pay more,” said boohoo.
The collection launched last week, on September 13, ahead of the New York Fashion Week show.
What Kourtney and boohoo have sought to achieve it to encourage customers to buy statement pieces that can be re-purposed and worn many ways, dressed up or down!
Garments feature materials made from recycled fibres, staple wardrobe silhouettes made with traceable cotton and cleverly designed multiway pieces that give customers a variety of styling options.
One dress can be worn eight different ways, plus there’s a four way aviator, a four way puffer and a two way trench coat – incredibly, only €38! See a glimpse of Kourtney’s journey with boohoo here https://youtu.be/iagYicEvcfU and check out the new exciting styles at https://ie.boohoo.com/
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