BOOHOO unites with global icon, BARBIE®, to launch limited edition collection

by Rose Barrett
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Boohoo, global e-tailer announces today that they have teamed up with global icon Barbie to launch a limited edition capsule collection that is equal parts feminine and festive, perfect to kick off the summer in!

“While creating the Barbie x Boohoo collection, we wanted to go after the hottest trends of the season while bringing the casual streetwear vibe that we know our girl loves. This is a super fun nostalgic collection that will allow you to show your personality through mixing and matching the pieces to customize your wardrobe”, said Samantha Helligso, Brand Director of Boohoo. “We want you to break boundaries and feel empowered whether you’re the girl that wants to rock a motocross jersey, an all over rhinestone co-ord or keep it casual in your very own Barbie rugby shirt.”

The Barbie x Boohoo collection was designed to combine Boohoo’s fearless and inclusive approach to fashion with the global influence of Barbie that has been empowering people to unlock their limitless potential and make waves, since 1959. Consisting of trendy energetic pieces that combine Boohoo’s streetwear edge with Barbie flair, this collection pays homage to Barbiecore(™) , empowering fans through fashion.

“With Barbiecore everywhere this summer, the partnership with Boohoo is a natural fit and brings this trend, along with Y2K together in one incredible collection. We are excited to partner with the team at Boohoo to offer fans great product as we celebrate this exciting time for Barbie” Jon Spalding, Head of UK Consumer Products, Mattel

The collection includes 39 styles inclusive of accessories, with ready-to-wear sizes ranging from 0-24, priced from €8 – €75. All items will be available to shop on today. See is an inclusive and innovative brand targeting young, value-orientated customers. For over 15 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK across Ireland and internationally, expanding its offering with range extensions into beauty, curve and menswear, through boohooMAN. is one of the fastest growing international retailers. See

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