Tesco Ireland celebrated local community group, Aoibheann’s Pink Tie, as part of its new online video series to mark this year’s community fund programme.
To date, the Dublin charity has received over €6,400 in funding through the Tesco Community Fund.
The ‘One in a Million’ video series sees renowned broadcaster, Hector Ó hEochagáin, travel across the country to highlight the local heroes who have made a positive difference in their local communities.
In the third episode of the series, Hector met with founder Mick Rochford and other volunteer members of the national children’s cancer charity.
Aoibheann’s Pink Tie was set up in 2010 by Mick and co-founder Jimmy Norman, after the loss of Jimmy’s daughter Aoibheann to cancer when she was just eight years old.
Since its introduction in 2014, Tesco has donated over €6 million to over 21,000 local community projects nationwide.
Now in its eighth year, the community fund campaign continues to provide vital support to community groups across Ireland. This year, Tesco has increased the fund and is making one million euro in funding available to local good causes up and down the country.
This year also sees the return of blue tokens in stores, which are now made from fully recyclable materials. Each time a customer shops in a Tesco store, they can vote for their preferred cause to receive funding using the blue tokens.
At the end of the twelve-week campaign, votes are counted and up to €2,000 is shared between three local groups.
Community group nominations or good cause applications can be submitted via the Tesco online application form or in Tesco stores nationwide.
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