AN IRISH woman’s revolutionary sportswear for women has landed a place on the rails of sports retailer, Elvery’s.
Engineer Yvonne Brady is the founder of EVB Sports Shorts, an invention that brings relief from a condition that prevents one third of women from exercising.
According to Brady, research has found that 33% of women occasionally lose urine without meaning to during physical activity such as coughing, sneezing, laughing or exercise.
Being one of these women, and an engineer, Brady vowed to successfully design running shorts to solve the problem many women experience when returning to exercise, especially after pregnancy.
She said: “EVB Sports Shorts now lead the way in providing compression support shorts for women, and are endorsed by both medical and sporting professionals all over Ireland, and we have recently been endorsed by the physiotherapy suppliers to the UK Athletics team.
“The shorts provide support in the places that women need, and give them the confidence and femininity needed to produce performance.
“They feature medical-grade compression panels to provide support to the abdomen, lower back and perineum, with the shorts effectively taking pressure off the core muscles.”
Just recently, her shorts, which appeared on Dragon’s Den, were signed to Ireland’s leading sportswear supplier, Elvery Sports.
Brady said: “In September, Elvery’s launched EVB Shorts in three of their retail outlets – in Galway, Dundrum and Arnotts in Dublin – and a nationwide launch is planned for early 2015.”
She has also reached the worldwide final of Cartier Women’s Initiative Awards, being one of just three European representatives among the 18 finalists that have been picked from more than 1,000 female entrepreneurs worldwide to compete for a prize that includes $20,000, plus a year of business coaching, network opportunities and media exposure.
Brady said: “It’s an incredible honour to be chosen and fantastic for our company to be associated with such a premium brand as Cartier.”
For the Cartier awards, Brady will compete in Paris in a week-long business marathon, starting on October 13.