PENNEYS RAUNCHY NEW COWGIRL RANGE TO HIT DUBLIN

by Rose Barrett

Rose Barrett, Style Editor

‘Into the West’ may be a Gabriel Byrne film many of us remember but it’s also the name of a sizzling hot, new fashion range by Penneys to hit Dublin in the next 10 days!

Let’s face it, our Irish summer weather encompasses all seasons; it could be showers at 11am, cold winds blowing at 2pm and by 4pm, we’re taking off the wellies and the mac and lashing on sun lotion!

Penneys Into the West offers durability for all those seasons and events. Whether you’re off to a musical festival, hitting a night club or the beach, mix and match the separates from this range and you’re covered.

Cowboy hats can deflect the rain or the sunshine; short animal print dresses can be worn as summer dresses or over stretch jeans or jeggings.


We feature a sexy little crochet top here (only €10) – you can wear this all year round, even with an office jacket and skirt, or simply as a beach top with a bikini bottom or shorts or with a mini denim skirt and ankle boots or flip flops.

There are no style barriers for this exciting new Penneys line.  Check out the funky front tie top and bold flares – over a swim suit or bikini and you’re dressed to go to the restaurant or a beach party!


Into the West – a raw and raucous collection coming to Penneys stores in Dublin soon: O’Connell St and Mary St, Dublin; Swords; Blanchardstown; Artane Shopping Centre; Liffey Valley Shopping Centre.

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