#LOOKFORLOCAL THIS SUMMER

by Gazette Reporter

We’ve become used to shopping locally since the pandemic hit from buying our lunches and getting the much needed hair cut on our main streets in between lock downs and while working from home.

As restrictions lift consumers and businesses in Dublin city are being encouraged to continue to shop local this summer in a nationwide campaign called ‘Look for Local‘ .

83% of Dubliners are already on board with the idea saying they’re likely to ‘Look for Local’ in Dublin city be it online or in-store following a recent survey on the back of a series of publicity campaigns to highlight local businesses. On the front line of helping businesses throughout this pandemic have been The Local Enterprise Offices and Enterprise Ireland who have played a significant role in supporting thousands of companies.

Speaking to the Gazette, Mary MacSweeney the Deputy Head of Economic Development at The Local Enterprise Office Dublin City based in Dublin City Council says ’The ‘Look Local’ campaign will complement and build on the traction developed by earlier shop local campaigns which have generated a lot of awareness in the public’.

Read more in this weeks Dublin Gazette out in stores now

From next week you’ll notice the new information campaign in print, on the radio airways and online as you go about your day in the city. Supported by national and local advertising and marketing the ‘Look for Local’ campaign is designed to highlight the range of quality goods and services on our own doorsteps. The key message is as we all plan to have a safe outdoor summer, we’re being reminded how easy it is to shop and trade locally, and support our own local businesses in all sectors not just the retail sector, either by phone, online for home delivery, or collection. 

Over 200 Dublin city businesses from a range of sectors are involved in the campaign. They’ll be listed on a national hub https:// LocalEnterprise.ie/LookforLocal alongside over 4,000 other businesses where consumers and businesses can search for goods and services within their area. 

The campaign will be promoted by Local Enterprise Offices across the country along with Enterprise Ireland and the local authorities. ‘More than ever local businesses need the support of consumers and indeed other businesses to sustain local jobs and local communities. Whether you need gifts for friends and family or products and services for your business, I urge you to #LookforLocal when making purchases over the coming weeks’ says Greg Swift, Head of Economic Development and Enterprise, Local Enterprise Office Dublin City.

Over 11,000 businesses were helped nationally by Local Enterprise Offices with record numbers availing of financial, mentoring, training and networking services. ‘If you and your business are in need of support, our dedicated team are here to help. A Trading Online Voucher asisted many businesses to trade 24 hours a day as opposed to just 9 to 6pm’ says Greg adding ‘Those who ‘Look for Local’ can be assured that if they are buying locally they will get a premium product that can be delivered at short notice and with that they are supporting their local economy’. 

For more information go to https://www.localenterprise.ie/DublinCity/Enterprise-Development/Look-for-Local/

You can support your local businesses by getting your friends, families and colleagues to support the campaign on social media by using #Lookforlocal

Click on link to read more in this weeks Digital Edition

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