In a recent national survey conducted by Behaviour & Attitudes, 75% of the people surveyed said they would be comfortable visiting car dealerships/garages when travel restrictions allowed.
Car dealerships/garages were ranked first out of eight non-essential retailer categories as the most comfortable to visit.
The Society of the Irish Motor Industry (SIMI), along with Industry leaders, from Retail, Wholesale and Vehicle Distribution have re-emphasised that motor retail is ready to open, when restrictions allow. Retail in the Motor Industry is different from other non-essential retail. The large size of dealerships, the low average footfall, the ability to do business on a strict appointment only basis and the option of displaying cars outside lends itself to social distancing and safe retailing making car sales very low risk.
From a health and safety perspective, the Industry has proven during the duration of the pandemic that showrooms can operate in a low-risk environment for their employees and customers. Car sales have been particularly challenging for the Industry, over the past number of years with a declining market since 2016. The first quarter of the year creates 60% of the sales for the year. Without this period, the Industry and the State will lose significant revenues.