As we swing into the festive spirit in the coming weeks, the Late Late Toy Show remains a thought on everyone’s mind.
There’s nothing like wrapping up in your favourite pyjamas to settle down and watch one of the TV highlights of the year. This year, Penneys have teamed up with Barnardos and children’s hospitals across Ireland to donate pyjamas to children across the country ahead of this years broadcast.
The fashion retailer will donate over 50,000 pairs of their RTE Late Late Toy Show pyjamas, just in time for the Toy Show on November 27.
Pyjamas will be distributed to children who access Barnardos centres and children in DEIS schools across Ireland, as well as direct donations to over 600 families from disadvantaged communities, which will be packed and coordinated by Penneys volunteers. Pyjamas will also be distributed to all children in Children’s Health Ireland at Crumlin, Temple Street and Tallaght hospital.
Penneys will also make a donation of €5,000 to each of the three children’s hospitals via The Children’s Health Foundation Temple Street and Crumlin and The National Children’s Hospital Foundation Tallaght.
Ciara Ruane, Director of People and Culture at Penneys, said: “The Penneys Late Late Toy Show Collection has become ingrained in the Irish Christmas countdown as children and families nationwide prepare to kick off the festive season by enjoying RTÉ’s Late Late Toy Show together each year.
“Although our stores remain temporarily closed, we are so proud to partner with Barnardos and continue our partnerships with Children’s Health Foundation Temple Street and Crumlin and The National Children’s Hospital Foundation Tallaght for the sixth consecutive year, to help bring festive excitement and joy to children across Ireland.”
Suzanne Connolly, Barnardos CEO said: “For many years the Late Late Toy Show has been a rite of passage for young people in Ireland, a night that was always a bit magical and marked the start of the Christmas period. This year has been difficult for many of the children and families that we work with, the pandemic has generated a lot of uncertainty.
“We were so delighted to receive these pyjama sets from Penneys ahead of the Late Late Toy Show to share with children in advance of the big night. While it’s been such a tough year for so many of us, this kind gesture will bring a little magic and fun to vulnerable children across Ireland.”
Denise Fitzgerald, Chief Executive of the Children’s Health Foundation said, “We are thrilled to be part of the Penneys Late Late Toy Show campaign this year. Many children spend Christmas in hospital each year, and this donation will help bring happiness and excitement to many families trying to navigate challenging circumstances.
:We would like to warmly thank our friends Penneys for helping to make this Christmas extra special for sick children in CHI hospitals, for whom it is so important to experience the magic and sparkle of the festive season.
“The funds donated by Penneys will be put to work where they are needed most in CHI hospitals to support patients and their families at this special time of year.”