Say ‘Bello’ to a new designer range on offer on the high street

by Rachel Darcy

Cult favourite designer Bobby Abley was made famous for his eye-catching, cartoon-inspired collections. His designs have been worn by celebs, including model Bella Hadid.

Now, Abley has teamed up with Primark – or Penneys to us Dubliners – on a 10-piece capsule range of apparel inspired by an upcoming film, Minions: Rise of Gru.

The collection features the rebellious cartoon Minions on leggings, sweatshirts and t-shirts, turning their quirky personalities into cool athleisure wear.

The range is displayed in a creative execution that has been curated and directed by Abley himself. He said: “I’ve been showing at London Fashion Week for seven years. One of the main comments I get on social media is: ‘We love this, but what about the people who can’t afford it?’

“So that was one of the reasons why I jumped at this opportunity to work with Primark and make my collection available to the masses.”

The collection is available now, with prices ranging from €6 for t-shirts to €18 for hoodies.

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