Ever since she first appeared on our screens almost ten years ago, Stacey Solomon has become a household name. Even if you haven’t seen her on TV, chances are you know about the Loose Women panellist.
Now, she’s prepping to add another string to her bow. Today sees the release of the Stacey Solomon collection in Penneys stores across the country, with Solomon saying the collaboration was a ‘natural fit’.
Speaking with Dublin Gazette ahead of the launch, she said she’s a huge fan of the store, calling the collab ‘a dream job’.
“You know when you just can’t believe something? This is like a dream job for me. I wear Primark all the time, I always shop there, and I’ve worn their stuff ever since I was a little kid.
“They got in touch with me and asked if being a part of the brand would be something I was interested in, and I practically bit their hand off! I was like, absolutely, yes! You know when something makes complete and utter sense?
“If I was going to collab with anybody, any brand, I want it to be with someone I use in real life, and Primark is that – it’s my go-to place for clothes. [The collaboration] has been so natural and so honest.”
Solomon said that working with the company allowed her creative freedom, and to contribute as much as she wanted, a process that she says made creating the colourful capsule collection ‘effortlessly easy and fun’.
The collection is something that the singer-turned-reality-star-turned-tv-presenter says she’s incredibly proud of, and that it developed into everything she wanted ‘and more’.
“For me, I wanted bright colours and prints and something comfortable. As long as it was comfortable and accessible – it’s going to range to every size in their store, and the price point is going to be the same as current, similar Primark items.
What I wanted more than anything was an accessible size range, I wanted everyone who wants to, to be able to wear it. In this day and age, if it can’t be as inclusive as possible, then it wouldn’t feel like the right thing to do. Fashion should be accessible.”
The 38-piece collection is priced from €2 to €40 and includes a range of accessories and women’s clothing.
Solomon said it’s hard to nail down exactly what her favourite item is, and that she’s hoping the entire collection will be popular with both her own fans and those of Primark’s.
“I think some of the items I’ll just live in, like the green puffer jacket. There’s also a red leopard print dress that’s kind of floaty and I’ll end up living in that too, I think!”
The entire Stacey Solomon x Primark collection is available in select Penney’s stores across Dublin from today, October 11th.