Anticipation builds each Autumn as H&M prepare to unleash their next designer collaboration to the world, and this year is no exception.
The MOSCHINO [tv] H&M collection will hit stores across the globe this November, designed exclusively for the high street retailer by the brand’s creative director, Jeremy Scott.
The collection celebrates diversity, the brand’s iconic gold logo, and features legendary animated logos and characters across both the women’s and men’s collections.
The look book debuted last week and features the likes of Drag Race season 10 winner Aquaria, Jeremy Scott’s assistant Sakura Bready, body positivity activist, model and actress Barbie Ferreira and more.
Scott said: “Whenever I design, I think about my friends. The look book is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection.”
The collection contains a number of the iconic elements that Moschino has become known for since Scott took over as creative director in 2013 – there’s bold pops of colour, unique branding, and Moschino’s unique brand of ‘pumped-up Italian glamour’, all at a H&M price point.
MOSCHINO [tv] H&M will be released online, and in select H&M stores, on November 8.