A leading Irish retailer is urging people to buy Irish on November 29 as part of the inaugural ‘Green Friday’ initiative.

Taking place on Black Friday next week, the initiative is led by Marian O’Gorman of Kilkenny and aims to champion a movement to support Irish brands and businesses nationwide.

Kilkenny, and other groups like the Design and Crafts Council, Retail Excellence, SFA, Chambers Ireland and others will lead the passionate drive to remind the public of the significance of buying Irish, shopping local, and the wealth of talent and enterprise behind Irish products.

A national campaign has been rolled out to encourage people to help drive the economy and support jobs by purchasing Irish goods on one of the busiest shopping days of the year.

Previously, Black Friday and Cyber Monday have been enthusiastically embraced by Irish consumers, with more than €50 million spent in 2018.

Speaking of the campaign, Marian O’Gorman, CEO of Kilkenny said: “Our survey of consumers shows that 84% prefer to buy from Irish suppliers.

“This does not surprise me as Irish brands and products are second to none and, as a nation, we have many that are leaders on a world stage.

“We, as consumers, need to appreciate the fundamental fact that by keeping money in circulation in our own communities, we are protecting jobs and public services.”

Green Friday is designed to remind consumers of the power that they yield and the effect their support has on the designers, makers and business people of the country.

Brands and businesses are encouraged to market their products under the Green Friday banner, highlighting the value of shopping locally. Visit goforgreenfriday.com for more.