A new range of kids clothing has just been launched by Dubliner Kim Berg, using ethically sourced fabrics, all designed at her home in Sandymount.

Fancy Fawn has been in the works for over two years, and aims to encourage parents to buy ethically sourced clothing for children made from quality, durable fabrics that will last long enough to be handed down.

“I have always been a creative type, always sketching and drawing, and since I had my first child five years ago, the idea of launching my own children’s fashion label has been a dream of mine.

“I wanted the clothes to be responsibly made, with low waste, so any leftover material is made into matching hair scrunchies which can be bought on the website for €6.00 each,” says Kim.

“I want to encourage people to buy clothes that are sustainably sourced, long lasting pieces, without compromising on style and quality. I have also been very hands on when it comes to production.

“I worked with a team that specialises in fashion start-ups. These clothes are ethically made with oeko-tex certified fabrics that will endure the wear and tear, slow fashion so to speak, that will take kids from playground to party.”

The new range consists of eight dresses and a gender-neutral black sweater, with the age range going from 18 months up to eight years. The clothing is delivered in eco-friendly, bio-degradable packaging also.

The collection is available at www.fancyfawn.ie, with prices ranging from €5 for a scrunchie to €25 for the sweater, and €35 for the dresses.