Nasty Gal tap leading model as the face of new campaign

by Rachel Darcy

Online retailer Nasty Gal have unveiled the face of their Autumn/Winter campaign as none other than world renowned model , actress and entrepreneur Emily Ratajowski. 

Also known as Emrata, the model will be the face of their upcoming campaign for A/W 2020, and has inspired the new collection that’s jam packed with 80s and 90s throwbacks styled with a modern edge. 

In a release, Nasty Gal have said they tapped the it-girl for the campaign as she embodies exactly what the brand stand for – “standing up for what she believes in, taking risks and living boldly”.

The Fall/Winter collection will feature cutouts, sheer fabrics, slits and lunging necklines, with bright pops of purple and graphic prints featuring heavily throughout the new collection in a key colour trend for the season. 

The accessories on offer are eye-catching too, with thigh-high diamante boots and waist cinching belts two standout pieces from the accessories collection. 

Promising to be size inclusive also, with styles ranging in size 4 to 20, prices in the collection are also pocket friendly, with price points from £15 to £170.

The collection is available online from the Nasty Gal website now.

For more information on the new collaboration, and to take a look for yourself, visit

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