Denim Disco Diva: Dua Lipa teams up with Pepe Jeans

by Rachel Darcy

One of the UK’s biggest pop sensations in recent years has been ‘New Rules’ hitmaker Dua Lipa. In addition to her stunning vocals, however, the songstress has become a key face on the fashion scene.

Now, fans of Dua and style mavens alike can get their own taste of the ‘IDGAF’ singers’ wardrobe, as she teams up with Pepe Jeans for her first ever capsule collection. Taking inspiration from her childhood growing up in London, her family and the music scene, there’s something for everyone.

“I love Kate Moss, Drew Barrymore and Naomi Campbell in the 90s. I was inspired by a mixture of the 1990s and early 2000s – off duty supermodels, grunge club scene and festival vibes,” Dua said.

“I really loved delving into the archives of Pepe Jeans for inspiration and having the creative freedom to reinterpret what I consider to be wardrobe staples. Creating a really great shaped t-shirt and the perfect fit jean was so fun to work on.”

Featuring a range of denim styles, including jean jackets, skirts, a denim corset and three different styles of jean, Dua says that denim – specifically a solid pair of jeans – is a wardrobe stable, in addition to a glitzy dress like those that feature in the Pepe Jeans collection.

“I love jeans in all different shapes & colours. A key piece for me is the metallic silver dress – it could be worn dressed down and grunge with heavy boots, or on a night out with heels and super glamorous. I love this versatility and day to night transition,” the pop princess explains.

With prices for the collection ranging from €30 to €400, there’s a versatility to the collection that ensures your investment will be worthwhile. It’s not a collection focused on trend, but rather on personal style, ensuring something for everyone.

The Dua Lipa x Pepe Jeans collection is available in River Island Grafton Street, and from

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