A deeper shade of (classic) blue is on the cards this season

by Rachel Darcy

Pantone, the authority on all things colour, announced in late 2019 that their colour of the year for 2020 would be the fabulous Classic Blue.

In 2000, the Pantone Color Institute – commonly known as Pantone – created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creativity as a whole.

This year, Executive Director of Pantone, Leatrice Eiseman, said that classic blue has been selected for the ‘consistency and confidence’ that the colour expresses in a time ‘that requires trust and faith’.

“Imbued with a deep resonance, Classic Blue provides an anchoring foundation… it encourages us to look beyond the obvious,” Eiseman said.

Fashion usually takes some inspiration from Pantone’s colour of the year for the summer and spring seasons, and this year is no exception. There are hues of classic blue on offer across stores as we head into the next season, across garments, accessories, shoes and more.

Here’s some of our top picks of the beautiful blue hues on offer across the board, inspired by the colour of the year.

Related Articles