Mazda 3 – 100 Years of Technical Excellence

by Gazette Reporter

In 1920 Mazda began its moving journey as a manufacturer of cork products and rose to the challenges of rebuilding itself, and the community in Hiroshima, after World War 2.

Today, through creativity, hard work and courage, Mazda has become one of the world’s most innovative carmakers. Launched in 1960, the R360 Coupe was Mazda’s first actual passenger car, which became an icon not only for Mazda, but for the whole automotive industry.

Limited Edition Models;

So, to celebrate their centenary last year, Mazda designed and built limited edition anniversary models, based on the style of the original R360. Common features include a white body colour, burgundy red leather seat trim embossed with a distinctive ‘100th Anniversary’ logo, burgundy carpets, a key fob with the ‘100th Anniversary’ logo, a special exterior badge and special ‘100th Anniversary’ alloy wheel centre caps. The result is an astonishing look which combines Mazda’s latest KODO design with the classic, retro looks of the iconic R360.

KODO – SOUL OF MOTION DESIGN;

Mazda’s design philosophy has won over the hearts of millions of drivers around the world who love the combination of aesthetics and driving pleasure. Mazda’s soulful approach to car design has won over 350 awards for design and innovation, from the coveted Red Dot Design award to What Car? Car of the Year, and the prestigious World Car Design Car of the Year 2020. The Mazda3 has been awarded the maximum five-star rating by Euro NCAP in its latest series of tests. With a truly outstanding 98% score in the Adult Occupant category, the Mazda3 achieved maximum points for frontal full width impact, and both car and pole side impacts.

Ultra-Stylish ‘3’ Hatchback;

One such ‘100 Anniversary’ special edition model is the stunning Mazda3 Hatchback. The All-New Mazda3 Hatchback was one of the most eagerly-anticipated new cars in recent memory, as it brought with it a whole new design language for the Japanese car manufacturing giant. The ultra-stylish five-door hatchback channels the stunning ‘Kai’ concept car of 2017, with smoothly contoured surfaces and a sloped roofline that tapers off neatly into its rear screen. It is a world away from the more angular designs of many of its rivals, and breaths new life into the family car market. When the ‘Kai’ concept car made its world debut at the Tokyo Motor Show in 2017, reaction to it was overwhelmingly positive – as is the case with the new Mazda3 now.

Mazda M Hybrid System;

Constantly striving to further improve fuel economy and lower emissions, Mazda has introduced an intelligent Mild Hybrid system called Mazda M Hybrid, which uses kinetic energy from regenerative braking to help acceleration from launch, and to power electronics. The Mazda3 features this new technology, which comes as standard on both 2.0-litre Skyactiv-G and Skyactiv-X petrol engines. The result is a car that delivers outstanding performance, low running costs and strong environmental credentials.

Car on Review;

My review car was a new Mazda3 Hatchback ‘100th Anniversary Edition’ Skyactiv-X (Mazda M Hybrid), which looked amazing in exclusive Snowflake White Pearlescent paint with contrasting black alloy wheels. Apart from the special ‘100th Anniversary’ features previously referred to, key standard specification  also includes heated front seats, adaptive headlight system, smart keyless entry, front and rear parking sensors, CD player, dual-zone climate control, auto-dimming wing mirrors, stone leather dash and door trim, Parking Monitor with a 360-degree view, Window Projection Active Driving Display, BOSE sound system with 12 speakers, rear privacy glass, front and rear LED signature lights, piano black front grille and sail garnish, piano black B pillar, power driver seat with 8-way and lumbar adjustment, Bluetooth™ and Mazda MZD Connect, along with numerous other occupant refinements. In terms of safety, Mazda’s ethos is that avoiding an accident in the first place is always the safest route. With the i-Activeness suite of safety features, sophisticated safety innovations alert the driver to hazards to help avoid collisions, or lessen their impact. Features such as Advanced Blind Spot Monitoring, Front Cross Traffic Alert, Rear Cross Traffic Alert, Rear Smart Brake Support, Driver Monitoring System, Smart City Brake Support (front) with pedestrian recognition, and E-call with GPS help improve your safety and awareness on the road, and are amazingly effective. The interior design of the new Mazda3 has been well thought-out, with excellent build quality evident throughout the cabin. Seating comfort has been prioritised, with all occupants benefitting from supportive seats, along with good levels of head, leg and shoulder room, while the car’s standard 351-litre boot capacity can be dramatically increased by dropping the rear seats flat.

Game-Changing Engine Tech;

The Skyactiv-X with Mazda M Hybrid is an engine that changes everything, as it burns petrol more efficiently thanks to Spark Controlled Compression Ignition (SPCCI). As a result, the mild hybrid engine consumes 0.3l/100km less fuel than its non-mild hybrid predecessor. It produces more power (186PS versus 180PS, and 240Nm of torque versus 224Nm), but emits fewer emissions (120g/km versus 127g/km) for an overall better driving experience, without compromise. On the road, my review car enthusiastically displayed the outstanding driving dynamics that the new Mazda 3 has become famous for, while the slick and precise 6-speed manual transmission was a joy to navigate through the gears. Capable of a top speed of 216km/h, the front-wheel-drive Mazda3 ‘100th Anniversary Edition’ can sprint from 0-100km/h in just 8.1-seconds, while a strong brake pedal feel provides terrific deceleration when called upon. The innate tautness of the Mazda3’s platform results in confidence-inspiring composure when driven over road imperfections, thereby retaining excellent ride quality at all times.

Pricing;

Pricing for the new Mazda3 starts at just €28,595 (ex-delivery), with the extremely well specified, and outstandingly-unique Mazda3 ‘100th Anniversary Edition’ priced at €37,220 (ex-delivery, but inclusive of pearlescent paint charge).

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