The value of the craft and design sector to the Irish economy is €500m per year
Tánaiste and Trade Minister, Leo Varadkar and trailblazing Jockey Rachael Blackmore joined with Design & Crafts Council Ireland (DCCI) Chair Andrew Bradley in launching the second annual #MADELOCAL.
Following the enormous success of last year’s inaugural campaign, Made Local, a nationwide initiative developed by DCCI, will run throughout the summer and aims to once again spotlight some of Ireland’s most talented craftspeople, while boosting sales and driving revenue for makers and retailers alike.
Announcing the launch of the campaign Mr Varadkar said: “ As we reopen and things are looking more hopeful, it is more important than ever to support Irish designers.
“Irish designers and makers are world renowned for their unique talent and skill. The craft and design sector contributes €500m to the Irish economy every year. I encourage everyone to discover what their local designer has to offer and support this #MadeLocal campaign.”
Jockey Rachael Blackmore said: “It’s incredible to see so many talented Irish makers who have spent decades honing their crafts, creating everything from timeless pieces and heirlooms to treasured gifts and home comforts. The time for supporting local makers has never been more critical with so many struggling to persevere in their craft. DCCI has undoubtedly supported many through these challenging times and so this second annual campaign is full of perseverance and hope. I have discovered some amazing Irish designers through the #MADELOCAL initiative and will continue to buy from Irish designers whenever I can.”
Commenting on the importance of Irish craft and design, Andrew Bradley, Chair, DCCI, said: “Irish craft and design is an inherent part of the Irish identity. Over the past year, our studies have shown an increased desire from Irish consumers to choose quality products created by designers and craftspeople in their local communities.”