Minister of State for Mental Health Jim Daly (centre) Member First Credit Union’s school liaison officer, Marie Kane, and chief marketing officer Darren O’Reilly

MEMBER First Credit Union, in partnership with UnPlug, have launched a new digital education initiative with Minister of State Jim Daly, targeting ten primary schools in North Dublin.

Designed to raise awareness of the impact that technology and social media have on the lives of young people, and to promote positive tech habits for children in the school setting, the initiative aims to provide them with the skills and coping strategies to have a more balanced relationship with technology and social media.

Its workshops are designed to be fun, evidence-based and focused on practical steps for positive change.

The initiative is being uniquely delivered in two workshops in each school. One workshop is delivered to primary school children in 5th and 6th class, but the other is for their parents and guardians.

Darren O’Reilly, chief marketing officer at Member First Credit Union, said: “We want young people to manage their technology and empower them with digital literacy skills.”
Echoing his words, Member First Credit Union’s chief executive, Fiona Cunningham, said: “Modern life and the ‘always-on’ mentality is stressful and can impact on young people’s wellbeing, so we hope to see the programme adopted across the local communities we serve in North Dublin.”

As one of the largest community-based credit unions in the country, serving communities across north Dublin, Member First Credit Union has recently re-branded as a next-generation credit union.

As a technically capable, remotely accessible credit union with a visible local presence, Member First Credit Union sees the withdrawal of banks from the main streets as an opportunity.

By filling the void and offering its services across multiple platforms, it aims to become the number-one loan provider in north Dublin.