Celebrate Independence Day with an American friend at Bruxelles

by Mark O'Brien

If you love whiskey and have an American friend then Bruxelles is the place to be tomorrow.

A much-loved Dublin pub for American visitors to Ireland, Bruxelles has collaborated with Tullamore D.E.W. to celebrate Independence Day.

US citizens can claim a free Tullamore D.E.W. whiskey for them, and a friend, by simply presenting their passport at the bar.

Part of Tullamore D.E.W.’s major global campaign ‘Beauty of Blend,’ the one-day partnership ‘celebrates the historic relationship and shared culture that Irish people have with America.’

John Quinn, Global Brand Ambassador for Tullamore D.E.W. said: “For generations, Ireland’s diaspora of 80 million people has built and blended around the world.

“Tullamore DEW is a whiskey favoured by Irish Emigrants since 1829, and now we’re championing a ‘blended world.’

“We believe that a blended world, with blended cultures and backgrounds, is a more interesting place.

“According to the United States Census Bureau, in 2018, 10 per cent of people living in the USA claim Irish heritage.

“We want to celebrate this blend of culture and on Independence Day extend a warm Irish welcome to American citizens either living in, or visiting, Ireland.”

The ‘Beauty of Blend’ campaign launched last year with two films: ‘No Irish Need Apply’ – a boldly challenging film, showcasing the history of Irish immigration in the USA.

‘Danny Boy’ implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable.

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