Can it – if you want to get a stake in this independent business

by Gary Ibbotson

Independent craft brewer Brewdog is inviting its customers to return empty cans in return for a stake in the business.

The Scottish brewery, which was founded in 2007 and first arrived in Dublin last year, says you can return 50 empty Brewdog cans to its Dublin bar on the docklands for one share in the company.

The initiative, entitled Cans For Equity, is part of the brewery’s Brewdog For Tomorrow scheme in a bid to encourage more sustainable businesses practices among the brewing industry.

The Brewdog for Tomorrow scheme also includes five other initiatives, including Once Beer Vodka, where imperfect beer is distilled into vodka, and DIY DOG, which encourages home brewing to reduce transport miles.

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