Following the popularity of their plant-based Impossible whopper in the US, Burger King have announced that Irish customers can now get a taste for themselves.
From midday today, the Rebel Whopper – the Irish version of the US favourite – will launch on Deliveroo. The patty contains no beef whatsoever, and is entirely plant based.
Unlike the US version, the patty won’t be provided by plant food start-up Impossible Burger, but the patties are understood to be provided by food giant Unilever’s The Vegetarian Butcher.
Made from sustainable soy, wheat, vegetable oil, herbs and onion, the burger is flame grilled in the traditional Burger King way. It’s then topped with tomatoes, lettuce, mayonnaise, ketchup, pickles and onion on a sesame seed bun. The burgers will be available in over 2,500 outlets across Europe, including Ireland.
Joe Groves from Deliveroo said: “Whether you’re looking to reduce your intake of red meat or just want to challenge those taste buds – the new Rebel Whopper from Burger King is ready for you to try!”
Ireland has seen a major rise in plant based orders, with orders for vegan foods up by 76% in the last 12 months. But it’s not just vegans and vegetarians driving this shift in eating, many now consider themselves flexitarians – opting to actively cut down their intake of meats – for both health, and environmental reasons.