The contestants from this year’s The Apprentice – Camilla is pictured wearing red on the left, and Sian is in the white suit in the centre
The contestants from this year’s The Apprentice – Camilla is pictured wearing red on the left, and Sian is in the white suit in the centre

After eight weeks of trials, tribulations, and some questionable business moves, the final of this year’s series of The Apprentice was aired on Sunday.

In the final were swimwear designer Sian and nut milk maker Camilla, who’d defeated tennis coach Sabrina, cleaner Khadija and supplement creator Daniel to reach the final two.

It’s been an eventful season, to say the least. A part of the entertainment value of the show is the sheer insanity of some of the challenges.

This season saw the contestants establish a landscaping business within 24 hours, creating an entire luxury chocolate line in less than a day and building an entire budget airline.

During the highly anticipated interview stage of the show, it was difficult to predict who would end up in the final after 12 weeks, with the final five getting a poor showing as they faced some of the UK’s biggest business moguls.

The final two came as a surprise, particularly as Sian got a slating for planning to spend Alan Sugar’s investment on marketing.

Finding herself also slated for the price point of her swimsuits, it came as a shock that she was selected for the final ahead of the seemingly better prepared Daniel.

Camilla was a wildcard too, given that Sugar and his team of merry businessmen told her she would struggle to expand her nut milk business, currently run out of her kitchen at home, and the potential lack of profitability.

Sunday’s final – a change from the show’s usual Wednesday air date – saw Camilla and Sian go head to head to try to successfully execute a business presentation in front of experts to attempt to successfully illustrate why they deserved the £250,000 investment.

Taking place at London’s City Hall, it was somewhat awkward to watch as they were pressed on what – to some – may have been obvious questions that they failed to answer.

However, it was empowering at the same time as the women defended their business with a passion and zest.

This came after former contestants returned to give a helping hand to the final two, aiding them in creating the branding and prototypes for their business in true Apprentice style.

Sian’s SYO Swim came across well, but so did Camilla’s MLK IT nut milk brand.

Whilst the swimsuits didn’t fare the best in the market research conducted at Charing Cross, and Camilla’s nut milk came out on top, ultimately it was Sian’s reversible multiway all-singing, all dancing swimsuits that caught Sugar’s attention.

Sian was named the winner in one of the tightest Apprentice finals in recent years, after her business accumen shone through in the final boardroom showdown of the season, in addition to her fashion expertise.

In all, it was a nerve inducing final given that it was so close between the pair, but was the kind of television that the Apprentice has become known for, and that we come back to every year.