A silhouette in its own right, the PEUGEOT brand is proud to present the brand new PEUGEOT 308 SW. It has an expressive style with a racy profile and a sophisticated rear end. Efficient and ultra-modern without compromising on the essentials and expectations of customers in the compact estate segment.
Top of the range and technological, the new PEUGEOT 308 SW, just like the new PEUGEOT 308, comes with a new and improved PEUGEOT i-Cockpit®. A totally new experience with more ergonomics, design, driving pleasure, quality and connectivity. The new PEUGEOT 308 SW has the latest generation of semi-autonomous driving aids, for even greater safety, with the Drive Assist 2.0 pack (available at the end of the year).
It consists of adaptive cruise control with Stop and Go function (EAT8 automatic gearbox) and lane departure warning, and adds three new features available on dual carriageways: semi- automatic lane change, early speed recommendation and curve speed adaptation. The new PEUGEOT 308 SW comes in several types of engine, rechargeable hybrids (HYBRID 225 e-EAT8, HYBRID 180 e-EAT8), petrol version (PureTech 130 S&S EAT8) and diesel version (BlueHdi 130 S&S EAT8).
The market and customers;
The new PEUGEOT 308 SW is part of the C-segment estate, a market in which PEUGEOT has had a lot of success for many years. Although directly challenged by SUVs, this segment has remained constant since 2010, demand in Europe remains strong and sales forecasts are stable for the years to come. The estate car customer base is both the youngest and most dynamic in the C segment and is very attached to the silhouette. Represented by active couples, with or without children, who use their vehicle intensively (they are the segment’s biggest drivers). They are very demanding and have many expectations, such as style, driving pleasure and technology, without compromising on volume and spaciousness.
It is in this context that the new PEUGEOT 308 SW is able to meet all needs and all customer groups (70% professional and 30% private) and is ready to win over new customers. The new PEUGEOT 308 SW is positioned at the top of the range with a concept based on these key themes: design, efficiency, technology and modularity.
The challenge for the new PEUGEOT 308 SW in terms of style was to provide character and desire, while offering excellent load volume. Like with the saloon, the structure’s shape was optimised to design a very sloping roof and increase the area of material available to shape the rear without compromising the interior space. The new PEUGEOT 308 SW is a car with a strong personality that embodies the notion of style as the service of function. It has been designed to attract and draw the gaze towards an object whose prime objective is loading, space on board and practicality. The wheelbase is 55mm longer than that of the saloon, which adds to the slender silhouette and rear space.
At the front end, the new PEUGEOT 308 SW bears the new PEUGEOT brand crest in a grille that is entirely dedicated to it. Its presence is reinforced by the pattern of the grille which gradually converges towards it. A design and technological evolution, the radar for the driving aids disappears behind the crest (radome technology using indium compatible with radar waves), giving it pride of place on the grille. The number plate has been moved to the bottom of the front end.
The front headlamps use LED technology from the first trim level. The headlamp and chiselled and sharp to contribute to the dynamics and identity of this new PEUGEOT 308 SW. They are extended by daytime running lights in the shape of fangs on the front bumper. This light signature is perfectly in keeping with the current PEUGEOT style, identifiable at first glance by day and night.
The all-new PEUGEOT 308SW will be in showrooms nationwide by the end of 2021.