Dublin pizza producer gets a bigger slice with €3m Aldi contract

by Rachel Darcy

An East Wall based business have signed a new €3 million deal with Aldi to supply its stores across Ireland over the next two years.

Pizza Sorrento will supply over 143 stores across Ireland, and will produce over 2,500,000 handmade and original pizza bases during the lifetime of the contract.

The agreement follows a successful trial in Aldi’s Leinster and Ulster stores beginning last April, with the pizza bases proving a hit with shoppers.

Based in East Wall, Dublin, Pizza Sorrento was set up in 2012 by Giorgio Lisi and Stephen Carr. After learning his trade in the family bakery in Sorrento, Italy, Giorgio came to Ireland with the aspiration of setting up his own baking company. Pizza Sorrento now creates authentic Italian stone-baked pizza bases and pizza sauces based on his own family recipes.

The new partnership has resulted in the creation of two new roles at Pizza Sorrento, adding to its team of 13. It has also enabled the company to invest in bespoke machinery, including a new packaging machine. Pizza Sorrento has seen its production levels rise by 30% since it began working with Aldi.

John Curtin, Aldi Group Buying Director, said: “Pizza Sorrento is testament to the fantastic quality of innovative products being developed by food and drink producers across Ireland. At Aldi we are committed to providing our customers with access to the very best in Irish produced food, while supporting small and medium producers.”

Giorgio Lisi, co-founder of Sorrento Pizza, added: “Having our pizza bases stocked in Aldi stores nationwide is a huge achievement for us. This is a fantastic opportunity for our business, especially during such a challenging time due to Covid-19. From day one, it has been our goal to supply good quality, authentic products nationwide, and we are now able to achieve this with Aldi.”

Aldi is committed to growing its Irish supply base and increasing the number of Irish products available in its stores. It has invested more than €2,500,000 in its Grow with Aldi supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 143 stores.

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